Now, in this chapter we had discuss about techniques for evaluating a company's internal situation, including its collection of resources and capabilities and the activities it perform along the value chain.
Competitive Assets --> are the firm's resources and capabilities.
Resources : include tangible and intangible.
tangible include physical resources like assets.
intangible include knowledge, skills,brands
Capabilities : how you utilize the resources.
For sustainable competitive advantage must used VRIN Test that is Valuable, Rare, Inimitable and Non-substitutable.
Social Complexity --> company culture, interpersonal relationship among managers, trust-based relations with customers or suppliers.
Causal Ambiguity --> rivals do not know from other sources that create competitive company
