Now, let's continue ^_^
Air Asia Facebook
Proton Nike
Tesco IKEA
Avon Porche
Bonia Al-Ikhsan
Coca-Cola Rolls-Royce
Mydin Malaysia Airlines
Google Old Town Kopitiam
JW Marriott Perodua
Giant Kamdar
Kia Motors Toyota
Digi Maxis
Subway Victoria's Secret
Louis Vuitton Honda
KFC McDonalds
The questions are :
1) place each firm you know in one of the four categories of generic business strategies and explain your choices.
a) broad cost-leadership
b) focused cost-leadership
c) broad differentiation
d) focused differentiation
2) what are some common features for firms you have placed within each category?
I answered what I understand from this topic...
1)
a) broad cost-leadership : KFC and McDonald
- everyone can go because the price is affordable for everyone
b) focused cost-leadership : Mydin and Kamdar
- company gives the low price but their target market is narrow who want to buy thing in bulk
c) broad differentiation : IKEA
- even IKEA is luxury item but the price is suitable to customer to buy it
d) focused differentiation : Louis Vuitton and JW Marriott
- this brand focused on high class people because it quiet expensive.
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