Strengthening a Company's Competitive Position : Strategic Moves, Timing and Scope of Operations

After done the questions from miss ummi, i will continue the next chapter.. 

wow !!daebak~ hehe

Sometimes a company's best strategic option is seize the initiative, go on the attack and launch a strategic offensive to improve its market position.

I also learned how to choose the basis for competitive attack : -

•   attack competitor weakness
•   counter-response (price war)

This is example of principle offensive strategy options :

Air Asia is example of offer an equity good or better value product at a lower price as a cost-based advantage to attack competitors.

Microsoft is example of leapfrog competitors by being first to market with next generation product.

Adroid is example of adopt and improve on the good ideas of any other firms.

This is terms in this chapter I had learned :

1) Blue-Ocean Strategy  --- inventing new industry segments

2) horizontal scope --- within its focal market

3) vertical scope --- internal activities that make up an industry's entire value chain                                          system

4) SPAC --- new company using cash from Initial Public Offering (IPO)