Assalamulaikum w.b.t.
hye !! There were been a long time I haven't updating my blog. I had a calm environment to update blog. Now, I have free time to update blog about previous chapter. hee~
In this chapter 5, I had learned the five generic competitive strategies.Why do strategy differ? First, is the firm's target market broad or narrow? Second, is the competitive advantage linked to low costs or product differentiation?
The Five Generic Competitive Strategies are :
1) low cost provider ---- sold the product to customer with the low cost
2) broad differentiation ---- have a unique factors that rivals didn't have
3) focused low cost ---- give low price, target market is narrow
4) focused differentiation ---- make a niche or segment of customer
5) best cost provider ---- combination of all other strategies above.
miss ummi also explained about cost driver. Cost driver means a factor that has a strong influence on a company costs. The keys to driving down company costs are :
- economic scale
- learning and experience
- capacity utilization
- supply chain efficiencies
- input costs
- production technology and design
- communication systems and information technology
- bargaining power
- outsourcing or vertical integration
Before ended the class, miss ummi give the exercise and answers the exercise in this blog.
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